I’ve spent years working across branding, digital systems, and online communication, both in Australia and internationally, and I now run Clinic Crafted as the allied health focused arm of my broader design and systems work.

Along the way, I built and sold a women’s health app in the endometriosis space, working closely with both patients and practitioners. I also gave a TED Talk on endometriosis (because women’s health matters!). Those experiences deeply shaped how I think about healthcare, communication, and the role digital systems play in supporting real people.

I’m also married to a physiotherapist, which means I have a very real, everyday understanding of the pressures, constraints, and decision making that come with running a clinical practice.

Clinic Crafted exists because I care about building allied health brands that feel approachable, engaging, and ready for growth in a increasingly digital environment.